What The Implications Of Google Farmer Update Means For You

8:49 AM // 0 comments // Business Online // Category: Farmer , Google , Implications , Means , Update //

by Jon Harwokey

Google’s February Farmer/Panda update has every internet marketing company taking a hard look at which article marketing strategies are still going to be affective. This new algorithm change was in direct response to the increased rankings of low quality content farms that provide very little if any benefit to site visitors. To gain positions within specific searches, these content farms would generate cheap, keyword heavy copies once they figured out what the most popular search terms were. Providing their search engine results pages with the highest quality and most relevent sites is the basis of Google’s business model.

These low quality “content farms” seem to have been on Google’s radar for some time now. And though they will not admit it, this change seems to be directed at these sites. On a consistent basis, Google will change the algorithm for its search engine. These changes are usually so small that few people other than internet marketing companies notice. With about 12% of the US search results affected, this recent update is different.

Sites with copied, “scraped” or low-quality content and those that have a low ad to content ratio are the ones that Google has penalized, and that is the best thing about this update. This tweak is designed to fix the problem of search results that have had an increased number of low sites, something Google has been criticized for in the past. Google spokesman Gabriel Stricker said in a recent blog, “Our goal is simple: to give users the most relevant answers to their queries as quickly as possible”. In the long run this should benefit internet marketing companies that focus on helping their clients build trust and authority by providing visitors with high quality, original content. Unfortunately, there is always collateral damage in situations like these. And no different is Google’s Farmer/Panda update.

Links will be worth less than before, and the article could have been de-indexed all together by posting useless content with hyperlinks that have been labeled as a Content Farm by Google, especially if you are an internet marketing company that, as part of the link building campaign, uses article marketing. Since these articles have probably seen a substantial drop in search ranking, you have most likely noticed the drop if traffic is your goal. So what should you do? Here are some suggestions.

1. Write better content. What gets read is high quality content. High quality content also gets linked to. Content that gets linked to and read is what Google sees as authoritative and relevent.

2. Promote your content better. If people don’t know your articles exist, they don’t get read. It’s your job to get your content noticed. This means implementing a good link building strategy, guest blogging and using a variety of social media outlets.

If the Google Farmer Update has taught internet marketing companies and search engine optimization specialists anything, it’s that SEO is ultimately about people. Don’t get me wrong, you have to take into consideration what Google wants to get good search rankings. People will like you if you write what they want to read with quality content, find quality inbound links and utilize the language used by them when searching. And Google will like you too.

The importance of an internet marketing company in today’s technological world is crucial to maintain a strong internet presence. Something that Jon Harwokey, a software developer, knows that can do wonders for a company is getting the best search engine optimization specialists.

This entry was posted on Monday, April 25th, 2011 at 3:33 pm and is filed under Search Engine Optimization - SEO. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

View the original article here